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NGB.ai

Sales & Marketing

Hire an AI agent to move prospects from interest to opportunity.

Connect your marketing and sales follow-up with an agent configured around your offer, qualification criteria and sales process.

Landing pagesVoiceWeb chatWhatsApp (scoped)

From a tagged campaign to a booked sales meeting

Illustrative sequence
BeforeEnquiry lands in a form. No one follows up until Monday.
  1. Customer

    Prospect arrives from a campaign

    Landing page, voice, web chat or WhatsApp — attribution captured on arrival.

  2. NGB agent

    Agent engages and qualifies

    Answers product questions, captures intent and checks your qualification criteria.

  3. Connected system

    Lead recorded and meeting booked

    CRM record created with the reasoning attached; appointment booked against live availability.

  4. Your team · approval point

    Seller picks up with full context

    Your team owns the negotiation and the close.

After…

An example of the work, not a recording of a client deployment.

What you buy

What counts as complete.

Different units, different prices. The quote names which one you are buying.

Approved campaign asset

Approved by your marketing owner. Revisions within the brief are included.

Sales-accepted qualified lead

Meets your criteria, lands in your CRM with the reasoning, and your sales team accepts it. Rejected on agreed grounds? Not billed.

Qualified meeting held

Booked with a qualified prospect, and attended. A no-show is not a held meeting — you choose which one you buy.

Billing boundary

One agreed unit, billed once. Conversations and retries are not billable. Media spend is quoted separately.

Flagship engagement

Autonomous Revenue Agent

Our flagship engagement in this category. One connected journey rather than a stack of disconnected tools, configured around your offer, your qualification criteria and your sales process.

How the journey connects

Approved campaign material feeds the conversations. Conversations produce lead records. Lead records drive follow-up and booking. The handover carries the context your seller needs. Each engagement names which unit you are buying — a qualified lead or a qualified meeting — before work starts.

The connected journey

  1. 1Attract interest
  2. 2Engage prospects
  3. 3Qualify
  4. 4Follow up
  5. 5Book the next step
  6. 6Hand over to sales

The work

Turn interest into qualified sales opportunities.

  • Instant response to inbound interest

    On the channel they arrived through, while intent is high.

    Available to configure
  • Qualification against your criteria

    Against the criteria you define, with the reasoning recorded.

    Available to configure
  • Lead record creation and update

    In your CRM, with campaign attribution intact.

    Available to configure
  • Meeting coordination

    Real availability, booked and confirmed to both sides.

    Available to configure
  • Follow-up on cold enquiries

    Re-engage quiet enquiries. Subject to consent records and local rules.

    Pilot only
  • Campaign asset support

    Against an approved brief and approved claims.

    Pilot only

Who hires this

Buyer
CMO, sales leader, founder or commercial director
Budget
Marketing, sales operations and CRM
Trigger
Interest arrives, but follow-up, qualification and booking are fragmented
Best first job
One offer, one campaign journey and one sales handover

Where it stops

The work ends at a qualified, booked, handed-over opportunity. The agent does not move your budget, negotiate or close. Billing on closed revenue needs a specific contract, not a website promise.

Inputs

What you provide.

See the 5 inputs
  • The offer, audience and approved claims the agent may use
  • Written qualification criteria, including what disqualifies
  • A CRM and calendar connector as scoped
  • Campaign tagging, so attribution survives the journey
  • A named commercial owner who accepts or rejects the output

Your oversight

Who decides what.

  • You define the audience, offer, approved claims and spend limits.
  • Publishing campaigns and changing spend use explicit human controls.
  • Qualification rules are written down and versioned, not improvised.
  • Your sales team keeps every opportunity that needs negotiation.

Capability scope

What this can do today.

Every capability carries its availability. Planned means planned.

See the full capability table
Capability inventory for Sales & Marketing, with availability and scope
CapabilityStatus

Conversational qualification

Multi-channel qualification against client-defined criteria.

Channels enabled per engagement.

Available to configure

CRM capture and attribution

Lead record creation and update with campaign metadata preserved.

Per CRM connector scoped for the engagement.

Available to configure

Meeting booking

Booking against live calendar availability with confirmation.

Per calendar connector.

Available to configure

Outbound re-engagement

Contacting enquiries that went quiet.

Subject to consent records and local contact rules.

Pilot only

Autonomous spend allocation

Agent-side changes to campaign budget or bidding.

Not available. Spend changes use explicit human controls.

Planned

Negotiation and closing

Agreeing discounts or contractual commitments.

Out of scope. Sales teams retain responsibility.

Planned

Demonstration

See the work being done.

A real recording of the product, against a synthetic business.

Revenue agent: qualifying a webinar registrant

Product walkthroughSynthetic data

A qualifier agent for a demo villa-renovation webinar answers a registrant's questions about scope, timelines and whether a recording is available, while capturing where they are in their decision.

47 seconds · captions are burned into the recording · the business, contacts and records shown are synthetic

Evidence

Lead-generation experience behind our revenue solutions

A content, webinar and paid-and-organic campaign programme reaching SME professionals in the UAE, with landing pages and lead capture.

Potential.com experienceDelivered by Potential.com

Figures in review

Figures are withheld until their definitions, window and client permission are confirmed.

Measurement

How we will know it worked.

Agreed up front, with a baseline. Volume is not a result.

  • Qualified opportunitiesAgainst your written definition.
  • Booking and attendance ratesBooked is not attended.
  • Sales-accepted leadsBy the seller, not the form.
  • Opportunity progressionStage movement, not activity.
  • Cost per accepted outputDecides whether to scale.
  • Contribution marginAfter media and platform costs.

Questions

Before you hire.

What exactly am I paying for?

One agreed output unit: an approved campaign asset, a sales-accepted qualified lead, or a qualified meeting held. The quote names which one, defines what completion means, and states how rework and exceptions are handled.

What if your agent sends us a bad lead?

If it fails the written qualification criteria your team isn't billed for it. That is the point of agreeing the criteria and the completion standard before we start.

Will you bill us for closed revenue?

Only where the attribution method is genuinely agreed and contractible. We would rather bill a unit we can both verify than argue about influence six months later.

Who owns the sales conversation?

Your team. The agent's job is to make sure the conversation happens with the right prospect, with context attached.

Next step

Tell us the task.

We'll come back with the scope, the completion standard and the price per output.

Different kind of work? Customer Service and Digital Twins.

We use this to scope and price the work. Your task description is not forwarded to analytics tools. See our privacy notice.